Creative Projects by Laurel B. Carden
Social Media Strategy & Management
Social Video Production
Live Event Coverage: Engaging Real-Time Content Creation
produced, shot & edited, 2019
Creative Storytelling: Head-to-Head Vehicle Comparison
social media producer & editor, 2019
Strategic Industry Reporting
produced, shot & edited, 2019
Driving Content Marketing & Automation at Instamotor
Lead Content Marketer and Automation Specialist, 2022
Campaigns Born From Constraints
Queuepid Campaign, End-User Engagement & Adoption
Bridging the gap between product features and real end-user understanding, I created Queuepid, a campaign themed around “finding your perfect match” in print management. Timed around Valentine’s Day, the initiative used humor and familiarity to drive awareness of key product benefits while encouraging better system usage at the end-user level.
The IT Hero – Event Recap
When the team returned from Gartner without usable visuals, I created a video game-style recap aligned with their “IT Hero” and “Level Up” video campaign theme. In the simulation, our heroes arrive on the chaotic show floor, surrounded by a crowd shouting their IT challenges. The noise is constant, the needs overlapping—and the heroes rise to meet them, translating that moment into clear, actionable direction.
What started as a content gap became a creative, on-brand storytelling piece that captured real audience insights and turned event buzz into a focused, feedback-driven narrative.
Print Marketing, Landing Page & Web Design, Newsletters & Branded Content
Product Launch | Galpin GTR1 Supercar
Media Liaison, Social Strategy, Photos and Videos, 2013
CHECK BACK SOON
The Portfolio is in progress!
In the meantime, you can see a more work samples in the Social Media Use Cases.
Really Good Marketing Near Me
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