Putting Social Media to Work

Objective: Generate and nurture buyer and listing leads to conversion for a top-performing real estate team in Los Angeles County, leveraging targeted marketing and automation.

Actions:

• Showcased the team’s success in property transformations and quick sales through compelling visuals.
• Highlighted special programs for buyers and sellers, emphasizing unique benefits and incentives.
• Strategically distributed offers, USPs, and content to targeted markets, tailoring messaging to specific audience segments.
• Drove traffic to highly converting landing pages by offering valuable incentives and clear calls-to-action.
• Re-engaged prospects with retargeting social media ads and informative content to maintain interest and nurture leads.
• Utilized audience data to create lookalike audiences, expanding reach to similar high-potential prospects.

Summary: Through targeted social media campaigns, showcasing unique buyer and seller programs, and leveraging marketing automation, the real estate team generated new listings and built trust with potential clients. This campaign highlighted the effectiveness of social media in lead generation and nurturing, especially when content is tailored to the right audience.

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Objective: Amplify 8 annual sales campaigns for 13 brands through an integrated social media strategy, targeting potential customers with tailored content and maximizing engagement and conversions.

Actions:

•  Implemented an integrated social media strategy to support the brand's annual sales campaigns, with content strategically designed to guide users seamlessly through the sales funnel, from initial engagement to conversion. 
• Targeted Audience Segmentation: Utilized detailed customer segmentation, encompassing demographics, interests, and geography, to pinpoint specific customer segments and lookalike audiences with the highest likelihood of interest in the sales offers.
• Tailored Messaging: Crafted personalized messaging for each targeted audience group, spotlighting the make and model they were interested in and emphasizing relevant sales promotions and incentives.
• Retargeting Campaigns: Deployed retargeting campaigns to engage customers who had expressed interest in specific vehicles or visited the brand's website, delivering customized messaging tailored to their browsing behavior and lifecycle stage. 

Summary:  The brand's annual sales campaigns saw significant improvement with a powerful social media strategy designed to boost reach and engagement. By weaving social media seamlessly into the sales process and targeting potential customers with personalized messages, the brand captured the interest of buyers and motivated them to act. Retargeting campaigns enhanced engagement and conversions among website visitors, making the most of every opportunity. In summary, the strategic use of social media marketing greatly enhanced the brand's annual sales campaigns, leading to increased sales and revenue while maximizing ROI. 

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Objective: Mitigate a projected 14% shortfall in parts department yearend sales targets through a targeted social media campaigned strategically designed to move user through the funnel.

Actions:

• Developed and executed a highly targeted Facebook and Instagram strategy.
• Created engaging educational and ad content.
• Implemented advanced targeting methods, including lookalike audiences.
• Tracked campaign performance metrics to assess effectiveness and optimize ad spend.

Summary: Leveraging precise targeting and the agility of social media, the department swiftly adapted to meet month-end sales goals. The highly targeted approach on Facebook and Instagram, combined with tailored ad content and strategic use of advanced targeting techniques, achieved a record-setting low cost per lead, underscoring the campaign's effectiveness in addressing sales objectives.

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Objective: Leverage influencer marketing to enhance brand credibility, extend the reach of promotional content, and drive a 20% increase in sales.

Actions:

• Established strategic partnerships with local influencers.
• Collaborated on both paid and organic content (e.g., "Best Of" lists).
• Provided influencers with exclusive content and promotional materials.
• Maintained regular collaboration, sharing new menu items and promotions.

Summary: Successfully leveraged influencer marketing by partnering with local influencers to enhance brand credibility and extend the reach of promotional content. This partnership resulted in a significant boost in engagement and sales, establishing the client as a credible and popular choice among local customers.

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Objective: Enhance B2B relationships and attract new corporate clients by showcasing the value and promotional efforts involved in every build.

Actions:

• Documented and shared every stage of corporate builds with high-quality visuals, behind-the-scenes videos, and detailed posts.
• Featured client testimonials and success stories.
• Engaged the audience with interactive content.
• Collaborated with corporate clients for co-promotional content.

Summary: Showcasing the value of partnerships and the comprehensive promotional efforts involved in each build attracted new corporate clients and strengthened existing B2B relationships. Extensive use of high-quality visuals, compelling storytelling, and interactive content significantly increased the visibility of corporate projects. 

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Objective: Leverage video and editorial content on social media to increase engagement and drive traffic to owned media channels. 

Actions:

• Developed and executed a social media campaign to broaden the reach of the Annual Top Rated Awards. 
• Produced social cuts and planned social shooting schedule around the main shoot 
• Bold and unfiltered we delivered high impact visuals and messaging to maximize engagement across platforms.

Summary: The campaign significantly enhanced Edmunds' social media presence and established their reputation for creating high-quality, engaging social media content. 

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Objective: Utilize live event coverage on social media to highlight community participation, showcase activities, and strengthen the connection with the local community.

Actions:

• Provided real-time updates and live streaming of local community events, including sponsorships with Power 106 and K-Earth Radio.
• Created high-quality visuals, videos, and interviews to capture the excitement of events such as massive car shows and auto unveilings with top brands like Ford, Galpin Auto Sports, Aston Martin, and Volkswagen, Mazda, Subaru and Jaguar. 
• Engaged with the audience through live Q&A sessions, polls, and interactive posts.
• Launched event-specific hashtags to increase discoverability.
• Produced comprehensive post-event recaps to maintain audience interest.

Summary: Effectively utilized live event coverage on social media to strengthen connection with the local community and showcase active participation in local events. The strategic use of event-specific hashtags and high-quality content extended the reach and impact of their social media presence.

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Objective: Utilize audience listening on social media to swiftly adapt and respond to customer feedback, addressing challenges and improving service offerings.

Actions:

• Implemented advanced tools and processes to track mentions, comments, and reviews related to the brand across social media platforms.
•  Conducted detailed reviews of customer feedback to identify recurring themes, pain points, and actionable suggestions.
•  Promptly and professionally addressed customer inquiries, comments, and complaints, showcasing a commitment to customer satisfaction.
• Used insights from audience listening to make strategic changes to the menu and service model, aligning with customer preferences and demands.
• Effectively communicated menu and service adjustments through social media, highlighting improvements and addressing customer concerns.

Summary: Successfully integrating customer feedback through audience listening on social media underscores the importance of actively engaging with customers and responding to their needs. By using social media insights and reviews, the brand identified areas for improvement and implemented strategic changes to its menu and service model, enhancing customer satisfaction, increasing revenue, and ensuring sustainable growth.

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